In our increasingly visual culture, photography has become the most universal form of communication in the world. Our brains respond quickly to images and colour, allowing us to connect, react and be inspired. Like with language, its function is to express and communicate. However, unlike a language, the rules can be modified.

As photography becomes more convenient and accessible, the ease at which we can share images around the globe has allowed us to create more freely. But how do we reach our intended audience with a world overloaded with content?

This session will act as a presentation and workshop targeted at those who have a craft-based practise who wish to learn more about showcasing their work via imagery. The session will explore:

+ The importance of imagery in modern society

+ How imagery can complement the careers of practicing makers

+ How to establish your own visual narrative

+ Ways of building an identity through imagery


Marsha Golemac is a creative director working in and around the fields of art direction, photography, set design, fine art, curation and consulting. While her output is varied, her work is unified by a desire to create compelling and honest communications through visual storytelling. Whether designing for a client or developing self–initiated projects, rigorous attention to context and detail are integral to developing meticulous visual outcomes.

Date: Tuesday 21 June 2022
Time: 6-7 pm
Where: Online - Zoom Webinar
Price: Free for Craft Victoria Members
$20 for Non-members
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*Please note. This event is a live Zoom Webinar and audience members' cameras and microphones will be switched off. Auto-generated closed captions are available. For further information on how to activate closed captions please read here

Marsha Golemac is a creative director working in and around the fields of art direction, photography, set design, fine art, curation and consulting. While her output is varied, her work is unified by a desire to create compelling and honest communications through visual storytelling.  Whether designing for a client or developing self–initiated projects, rigorous attention to context and detail are integral to developing meticulous visual outcomes.

SimonWestJewellery_162_SQ.jpg
Simon West Jewellery. Art direction: Marsha Golemac