Jodie Fried

Jodie Fried is an Australian-born, London-based interdisciplinary artist whose work spans international projects across film, textiles, costume, ceramics, product design, and creative direction. She co-founded Armadillo, a B Corp-certified rug company where she is Creative Director, a brand celebrated for its ethical, handcrafted designs.

Deeply committed to artisanal craft and sustainability, Fried draws inspiration from natural materials and ancient forms. Her clay practice is both meticulous and expressive, with each hand-thrown piece honouring timeless shapes, authentic textures and tones, and beauty of the handmade.