In this two part series, maker and teacher Ella Bendrups explores how you can discover and develop your visual identity. A Naarm/Melbourne based emerging ceramic artist who creates innate forms refined for a modern context. Ella’s practice explores ancient clay and stone artefacts and their ability to transcend the times and cultures in which they were created. She embraces the expressive nature of hand building, pinching, coiling and carving clay to highlight the maker’s touch. With a background in styling supported by studies in Communication Design and Interior Design and Decoration at RMIT University, Ella began social ceramics classes in late 2015 before progressing to a self-led explorative practice. She has participated in exhibitions in Victoria and New South Wales since 2018. In 2021 she completed a residency at Northcote Pottery Supplies and will be a Maker in Residence as part of Craft Victoria’s Craft Contemporary Program.
Part One: Discovering your Visual Identity
Part One of Finding Your Visual Identify discusses the concept of a visual identity and how to go about developing one for your creative public practice. The session includes examples of distinctive creative identities on Instagram and distills each into a few key words or phrases. It also explores how valuable it can be to check back in with your identity as you establish and grow your practice.
Part Two: Highlighting the Design Process
Part Two of Finding Your Visual Identify discusses how to communicate your brand through visual elements including colour, texture and lighting
Ella Bendrups’ design experience encompasses seven years as a ceramic artist (with a following of 32k+ on Instagram), five years working within the styling industry and formal studies in Communication Design and Interior Design and Decoration at RMIT University.
Since 2019 she has also led design based short courses at RMIT University and taught handbuilding courses and workshops for a variety of age and skill levels. She strives to create an inclusive and encouraging educational environment.
@ellabendrups
www.ellabendrups.com