Get your practice ready for retail success with Craft Victoria. Learn how to build successful relationships with retailers, as well as the key considerations on how to develop a range that will meet a ready market, with all the inside tips along the way.

In partnership with The Finders Keepers, this session will look at the practical tips on how to best get your work out there, including how to approach potential stockists, wholesale pricing and GST, as well as developing a commercially successful collection.

Sarah Kelk is the Commercial and Creative Manager at Craft Victoria. With nearly two decades of specialised retail experience in the arts, Sarah is passionate about finding practical and creative pathways to sustainable commercial success for artists and makers.

Cristal Johnson is the Retail and Creative Assistant Manager at Craft Victoria. With extensive experience working with arts organisations in creative customer service roles, Cristal has a keen interest in connecting the community with unique, handmade artworks.

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